Define your target audience
© 2001 by Walt Howe
The previous article asked you to define a clear purpose for your web site. You
need to consider that in your page design, too. You also need a clear idea of
who you are targetting your pages for. Is your site of value to everyone on the
nets, or are you really designing for a more limited group? Are you designing
for those who are very web savvy, have fast connections, and have the latest
equipment, or do you want to reach beginners, those with slow dial-up modems,
and those with old equipment and software, too? Do you want to reach the visually
impaired and the colorblind? Keep those considerations in the front of your mind
as you design your pages. Don't shut out a major part of your target audience!
(last revised 6 February 2010)
Go on to Part Two...